The first question almost every client or potential client asks is whether they should be spending money on SEO or on a PPC campaign. It is impossible to give a straight yes or no so the answer inevitably ends up being “it depends”. The answer really depends on what your goals are and the types of products and services you provide. Let’s have a look at both options so you can decide which suits your business best.
SEO VS PPC
Technically local SEO “is the process of optimizing your website so that you can gain higher local search rankings.” However that is really a simplification of the process of working with a local SEO agency. There are a hundred other factors to ranking your site and an agency will use other mediums like social media to draw in and convert new customers...Read More