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Local SEO vs PPC

The first question almost every client or potential client asks is whether they should be spending money on SEO or on a PPC campaign.  It is impossible to give a straight yes or no so the answer inevitably ends up being “it depends”.   The answer really depends on what your goals are and the types of products and services you provide.  Let’s have a look at both options so you can decide which suits your business best.

SEO VS PPC

Technically local SEO “is the process of optimizing your website so that you can gain higher local search rankings.”  However that is really a simplification of the process of working with a local SEO agency.  There are a hundred other factors to ranking your site and an agency will use other mediums like social media to draw in and convert new customers...

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How can a local SEO company help?

So you have been struggling to get your business off the ground and you need a boost to sales and customers if you want to stay in business.  Local SEO may be the solution to ensuring your business success.  When working with a company that provides local SEO services, they can analyze your business and help increase your visibility.  They can offer you a wide range of business strategies designed to increase your search engine rankings, drive traffic and ultimately increase sales.

How can a local SEO company help?

Local Directory Listings: Local directory listing such as Yellow Pages, Yelp and other directories target local search terms...

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